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Blog Series: 13/14 | Rovr

I love quality, well-made products. Working in advertising as a creative, from the giant agencies to the boutiques, has given me a unique perspective. It's not always about the big names you know; sometimes, it's the ones you don't that capture your eye.

Now, stepping away from agency life with Overland Girl, I'm spotlighting the brands that ignite my passion and confidence. With my creative roots and a career that's crossed paths with both the well-known and the obscure, I'm excited to share the brands that stand out—not just for their products but for their stories, commitment, and undeniable spirit. This blog is part of a series where I highlight some of the most unique and inspiring outdoor brands. Let’s dive into the world of these hidden gems, exploring what makes them tick and, perhaps, finding the one that speaks to you. Today, I’m excited to focus on Rovr, a brand reinventing what a cooler can be—mobile, modular, and ready for every kind of adventure.

Rovr RollR 60 cooler covered in national park and adventure stickers, sitting outside a tent at a campsite. — My Rovr RollR 60—covered in camp memories

The Story Behind Rovr

Rovr was born in Colorado by outdoor lovers who were tired of lugging traditional coolers over rocks, dirt, and uneven trails. Their solution? The RollR—a rugged, all-terrain cooler on wheels that doesn’t just keep things cold, it makes your entire setup easier. It’s not just about insulation; it’s about mobility and modularity.

From festivals to fly-fishing, their gear is designed to roll wherever you roam.

Why Rovr Coolers Are More Than Just Coolers

While YETI is a household name in coolers, Rovr is a smaller, indie brand—born in Colorado, Kickstarter-launched, and still more design-driven and user-centric than any mass-market option. It takes it a step further by solving real campsite problems—like rugged wheels that come standard, a tow bar for hauling by bike, and modular storage options you don’t have to buy separately. It’s mobility, organization, and durability in one setup. Rugged, Bear-Resistant Construction: Roto-molded, certified bear-resistant, and made to last for years of use in rough environments.

Built-in Wheels & Off-Road Tires: Say goodbye to dragging heavy coolers through gravel or sand. Rovr coolers come with puncture-resistant, all-terrain tires.

Prep Board, Dry Bin, and Storage Add-ons: The top lid converts into a cutting board, and you can stash dry goods, utensils, or gear in built-in side compartments.

Optional Bike Tow Bar: A fun add-on if you’re hauling gear by bike—great for festivals, beach rides, or park days, but not a must for most campsites.

Product Spotlight: Rovr RollR 60

The cooler that started it all. The RollR 60 holds up to 60 quarts of gear, ice, and drinks, with rugged wheels and customizable inserts to keep things organized. Whether you’re base camping or tailgating, this is your mobile base.

→ Shop the RollR 60

Product Spotlight: Rovr KeepR

Top-down view of the Rovr KeepR cooler showing bottle compartments and interior organization.

The KeepR is your soft-sided, ultra-portable picnic buddy. Designed like a caddy with vertical bottle storage, an ice chamber, and side pockets. It’s easy to carry and compact enough for road trips, paddleboard days, or impromptu park hangs.

→ See the KeepR